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Relevance Web Marketing Blog

Monthly SEO and Website Marketing News

24July

MOZ Top 10 Articles - July

MOZ Top 10 Articles - July

Relevance Web Marketing likes to keep its followers up to date on all the latest industry news and developments. Read on to discover July's top ten articles in the world of SEO, as seen on the renowned Moz Blog.

Written by Laurence James, Posted in SEO News

25June

Is Google Adwords the best tool to increase Brand Awareness?

Relevance reviews Google's and Ipsos MediaCT's study on search ads; and explains other techniques which also increase brand awareness.

Is Google Adwords the best tool to increase Brand Awareness?

 

Google and Ipsos MediaCT have recently released the results of their new meta-study on how effective search ads can increase brand awareness. The conclusion, was that search ads increased both top-of-mind and unaided awareness; however, search ads are not the only digital marketing techniques to consider when trying to get your brand recognised, with others such as SEO and PR equally important.

Written by Lauren Schmitt, Posted in SEO News

18June

Relevance Begins New Partnership with Bond TM

Bond Technology Management for Superyachts and Estates put Trust in Relevance Web

eclipse-yachtRelevance recently signed leading technology management and consultancy firm Bond TM.

Providing elite technology services for the new build and refit of some of the world’s largest superyachts, Bond TM have formed the partnership with Relevance in order to bring their digital visibility in line with their sterling reputation in the industry.

Relevance is excited to be involved with yet another leader in the superyacht industry.

Written by Mellissa Wheeler, Posted in Company News

17June

The New Intelligent SEO: Public Relations

Relevance reveals why it believes PR is the new intelligent SEO

 

Luxury Life ArticleBuilding a community online is composed of many factors, including social media, blogs, SEO and much more. One factor that is becoming increasingly popular in the digital marketing industry is that of PR. Here are a few reasons as to why Relevance Web Marketing believes that PR is the new intelligent SEO.

 

Written by Lauren Schmitt, Posted in SEO News

17June

Relevance Strikes Up New Partnership with Luxury Car Rental Service

A New and Welcome Addition to the Relevance Web Marketing Portfolio

Relevance Strikes Up New Partnership with Luxury Car Rental Service

With a vast fleet comprising fifteen of the finest brands of car for any occasion, starting with the Lamborghini Aventador Roadster of their ‘Exceptional’ range down to the Mercedes C-Class from their ‘City’ collection, Relevance is pleased to announce a new partnership with one of the leading luxury car rental services the French Riviera has to offer.

Written by Laurence James, Lauren Schmitt, Posted in Company News

06June

MOZ Top 10 Articles - May

Relevance reviews the top 10 SEO articles in May as rated by MOZ

MOZ Top 10 Articles - May

Here at Relevance Web Marketing, we like to keep our followers informed about all the latest industry news and developments.  We have therefore created a summary of the top ten articles from the last couple of months, as seen on the renowned Moz Blog.

Written by Lauren Schmitt, Laurence James

27May

Relevance Press Trip to Monaco Grand Prix 2014 - "No better way to experience the Monaco Grand Prix" (Rory Smith, Fish Media)

"It really doesn't get much better than this." (Paul Cole, Manchester Evening News).

Grand Prix F1 in Monaco"Monaco, Press Trip, Food, Wine, Glamour - A Good Formula" (David Spittles, The London Evening Standard).

On May 24th to 25th 2014 Relevance hosted a luxury press trip for UK media to "see Monaco as it is meant to be seen" (Patrick Smith, Fish Media).

Invited journalists had the best seats in Monte Carlo to watch Nico Rosberg win the Monaco Grand Prix 2014.

Relevance organised a special trip for journalists from Vogue, Harper's Bazaar, Esquire, the Independent, London Evening Standard, Fish Media, Grazia, Wired, Chelsea Magazines and Manchester Evening News who got to see the F1 and have a lifestyle trip to Monaco and the French Riviera.

 

Written by Rumble Romagnoli, Posted in Company News

21May

Relevance head to the Monaco F1 Grand Prix 2014 with Vogue & company

Relevance, digital pr, organises luxury press trip to the Monaco Grand Prix 2014 Monte Carlo

Relevance head to the Monaco F1 Grand Prix 2014 with Vogue & company

Relevance is getting reved up for the 2014 Monaco Grand Prix on Sunday. Flexing their PR muscle, Relevance, with in-house PR professional Freya Olsen in the driving seat, has set up what looks to be a roaring press trip to the French Riviera and the Grand Prix in Monte Carlo. With publications including Vogue, Conde Nast, The Guardian, The Telegraph, The London Evening Standard, The Independent, Harpers Bazaar, Esquire, Grazia, Chelsea Magazines, Fish Media plus others heading out on flights arranged by Relevance and then accompanied to the F1, and lifestyle places and events in and around Monte Carlo, it looks to be a great press weekend on the Cote D'Azur.

Written by Rumble Romagnoli, Posted in Company News

21May

10 PR Tactics You Should Use While Doing SEO

“Authentic and relevant link building, aimed at driving engagement, informing publics and building mutually beneficial relationships should be a part of every public relations and SEO effort” ~ Mike Cherenson, CEO at Public Relations Society of America

 10 PR Tactics You Should Use While Doing SEOMore and more digital marketing professionals care about a synergy of digital marketing and PR (public relations). There’s a reason why: classic SEO is all about getting links, while modern digital marketing is more about getting links through delivering useful and user friendly content. The editorial links generated by using PR techniques bring direct clicks and lead to higher rankings.

Here are 10 PR tips to achieve your digital marketing goals.

Written by Anna Prokopenko, Posted in SEO News

14May

Relevance Signs Contract With SIM Card Specialists

Third addition to the portfolio in 2014 unveiled by the team at Relevance Web Marketing

Relevance Signs Contract With SIM Card Specialists

Relevance Web Marketing has continued its success in 2014, with yet another company joining the digital marketing agency’s portfolio. The latest addition is a company specialising in providing SIM cards for travel; offering savings, quality phone service and solutions for those looking to travel to any continent in the world, whether for a corporate event or for pleasure.

Written by Tim Beecroft, Posted in Company News

06May

Antibes Yacht Show 2014

The 2014 Antibes Yacht Show was a great success.

Relevance-Antibes-Yacht-ShowThe 2014 Antibes Yacht Show was a great sucess. Awaiting visitors in the ports berths were some of the world's most sublime superyachts, including the impressive sailing yacht SHADOW presented by Fraser Yachts.

Experienced industry experts including Relevance Web Marketing, greeted over 12 000 visitors from around the globe.

Written by Mellissa Wheeler, Posted in Company News

16April

Wechat Social Marketing in China

As a multimedia mobile app, the social marketing value of Wechat has risen quickly since the launch of Wechat version 5.0.

We-chat

For those who are not familiar with Wechat, it is a Chinese messaging app that also functions as a social media channel which can handle all your instant message needs; whether you require text and video chat, video calling, push to talk, photo/video and location sharing. Additional interesting features of the channel include: group messaging, broadcasting messaging, photo sharing and discovering new people around you via “look around”…

Wechat has already got more than 600 million users, and as a multimedia mobile app, the social marketing value of Wechat has risen quickly since the launch of Wechat version 5.0. Compared to other social media, the greatest advantage of WeChat is its precise targeting; with nearly 100% of messages sent to customers being seen. In addition, WeChat can bridge your customers between the offline and online world (O2O), creating a huge network of B2B, B2C and C2C for direct marketing.

Written by Lu Cao, Posted in Social Websites

06March

Relevance Press Trip: Monaco and French Riviera

Luxury PR - lifestyle, travel, real estate public relations Cote d'Azur

Relevance Press Trip: Monaco and French Riviera

Relevance yesterday hosted a luxury press trip for UK media to taste the lifestyle of the French Riviera. Invited journalists visited the Monte Carlo Casino, the Columbus Hotel, La Costa Properties Monaco, Carlton Estate in Cannes and were offered dinner by private chef Emmanuel Sofonea and wine tastings from Jules Wines. Transport was provided by Easyjet and WR Chauffeurs. Relevance as a digital PR company, with offices in Nice France, organises press trips to Monaco and the French Riviera.

 

Written by Rumble Romagnoli, Posted in Company News

18February

5 Most Useful Tools for Social Media Management

5 Most Useful Tools for Social Media Management

Social media is, without a shadow of a doubt, one of the most invaluable channels for reaching larger audiences and promoting your business. However, managing a multitude of social media accounts can be a daunting and overwhelming experience. Tracking valuable data, such as followers’ demographics, the optimal hour for publishing a post or a level of followers’ engagement; can be a hard task to manage. 

Written by Kate Snesareva, Posted in SEO News, Social Websites

07February

Training at the Relevance Academy

Relevance provides excellent training for those looking to enter the world of online marketing

Nice Port with Yachts

The old saying, ‘Every day is a school day’ could not be more true than at Relevance. To this day, everybody at Relevance is learning new techniques; especially new marketing and SEO strategies. This however, is par for the course in the SEO world, a fast-paced environment in which the goal posts are constantly changing.

Written by Tim Beecroft, Posted in Company News